For a more authentic look to the spinning cover type, I printed out each word and photographed it, then touched up the photos on my laptop. The interior photos were shot by Matt on his many meanderings through Toronto’s vast alleyway network. To cap it off, I manually spun all of the page folios so they fall and rise as you read the book, and the running headers mirror each other. All of this is to enhance the feeling of disorientation within his fast-paced novel.